With AW LAB CLUB you earn points at every purchase.

AW LAB CLUB rewards your loyalty. Your purchases and activities allow you to become part of the AW LAB FAMily! Discover the advantages we have reserved for you!

Some AW LAB CLUB benefits

1€ SPENT = 1 POINT
CLUB VOUCHERS AND DISCOUNTS
BIRTHDAY SURPRISE
FREE RETURNS
EXCLUSIVE MEMBER INITIATIVES

How it works

AW LAB CLUB is the Aw Lab loyalty program, completely digital and available on the AW LAB CLUB app or on aw-lab.com. For you points, discount coupons, personalized offers, special discounts and much more!

SIGN UP

Sign up by creating an account on here-store.com, aw-lab.com in-store or on the AW LAB CLUB App. If you are already registered on the AW LAB website, use your credentials to access your personal area. Once registered you will receive a Welcome email confirming your CLUB membership!

EARN POINTS

Earn points when you shop. If you are an AW LAB CLUB member you earn one point for every €1 spent; the programme is valid in participating shops and for purchases on www.aw-lab.com
promozioni aw lab club

HOW TO USE THE PROMOTIONS

For purchases made at aw-lab.com, select the offer and add it to cart. .

JOIN THE FAMily!

Upon reaching level 4 FAM!, you will be entitled to a 30% discount valid for online or in-store purchases.

AW LAB CLUB loyalty program

The more points you collect, the more exclusive the benefits! When you reach a points threshold, you will advance to the next level. Discover the four AW LAB CLUB levels.

BUDDY

0 - 169 POINTS

BUDDY! You’re one true star!
You have style for miles and it most definitely shows.
Enjoy AW LAB Club benefits from the very first level.

Early access to sales Birthday surprise Free Returns Special promotions
BESTIE

170 - 399 POINTS

Sup BESTIE! You have a friend in us! Amazing style and the capacity to inspire others? Yep that’s you. At the second level you retain all the benefits of the previous level and get some extra ones too.

Level 1 benefits €10 Voucher
HOMIE

400- 849 POINTS

Get in here HOMIE! You are on fire! Keep on creating the looks that dreams are made of.

Level 2 benefits €20 Voucher Free Shipping
FAM!

850 + POINTS

Welcome to the FAMily! What a performance! The fourth level gives you access to all the AW LAB Club benefits with a little something extra. But it doesn't end there. Keep earning points to stay on top.

30% discount voucher on the next purchase

Q&A

  • WHAT IS AW LAB CLUB?

    AW LAB CLUB is our loyalty program that gives you points when you buy our products, gets you access to dedicated promotions and exclusive initiatives, and keeps you updated on all the news.

  • HOW DO I SIGN UP?

    You can join the CLUB online through the AW LAB or HER3 websites, by creating an account here, or through the LAB CLUB APP by downloading it to your device. In store, by asking our staff or through the interactive displays, where present.

    After signing up, you will receive a Welcome email to confirm your CLUB registration.

  • HOW DO I EARN POINTS?

    If you are a member of AW LAB CLUB, you can earn a point for every €1 spent in stores participating in the initiative, for online purchases and on the AW LAB CLUB app. Check out the full rules here.

  • WHEN ARE THE POINTS LOADED?

    For in store purchases, your points will appear within one business day. For online purchases, your points will be credited 30 days after the date of purchase. These points will be “pending” for thirty days, and will be credited after this date.

  • DO THE POINTS HAVE A TIME LIMIT?

    Yes! All points accumulated will be reset to zero when the program ends on 30/04/2025. Review the terms and conditions here.
    However, your benefits will not be lost, as they expire 4 months after the corresponding points threshold is achieved.

  • WHERE CAN I CHECK THE NUMBER OF POINTS I'VE ACCUMULATED?

    The updated balance can be viewed:

    · on the receipt of the last purchase ;
    · in the personal areas on aw-lab.com and here-store.com;
    · directly through the AW LAB CLUB APP ;
    · by asking our staff in store.

  • WHAT PRODUCTS AND SERVICES ARE ELIGIBLE FOR AW LAB CLUB POINTS?

    All products in the stores participating in the program, on the site and on the AW LAB CLUB APP contribute to accumulating points.

  • WHAT BENEFITS DOES AW LAB CLUB GIVE ME?

    Upon reaching certain levels/points thresholds, you will be eligible for rewards and services based on the level, as according to the program structure below:

    · Level 1 BUDDY from 0 to 169 points
    · Level 2 BESTIE from 170 to 399 points
    · Level 3 HOMIE from 400 to 849 points
    · Level 4 FAM! from 850 points

  • HOW AND WHEN CAN I USE MY BESTIE (€10) AND HOMIE (€20) DISCOUNT VOUCHERS?

    Your AW LAB CLUB BESTIE (€10) and HOMIE (€20) Discount Vouchers can be redeemed at participating stores and on aw-lab.com. The value of the Discount Vouchers can be spent in one lump sum or split into multiple purchases. Multiple Discount Vouchers corresponding to the BESTIE (€10) and HOMIE (€20) levels may be used at the same time.

    However, they may not be used:

    · to purchase promoted or on-sale items ;
    · to purchase selected articles, listed here;
    · to buy Gift Cards;
    · for a purchase of equal value to the Discount Voucher;
    · at AW LAB Outlet stores;
    · combined with other CLUB Discount Vouchers and promotions or employee Discount Vouchers.

    Validity: 4 months after reaching the points threshold.

  • HOW CAN I APPLY MY BESTIE (€10) AND HOMIE (€20) DISCOUNT VOUCHERS?

    Online, once logged in by selecting the payment option at the checkout. Multiple Discount Vouchers corresponding to the BESTIE (€10) and HOMIE (€20) levels may be used at the same time.

    In store, by showing the email or phone number associated with the AW LAB CLUB profile to our staff.

  • HOW AND WHEN CAN I USE THE BIRTHDAY DISCOUNT (10%)?

    You can redeem your BIRTHDAY discount (10%) at participating stores, on aw-lab.com and on the AW LAB CLUB APP.

    However, they may not be used:

    · to purchase promoted or on-sale items ;
    · to purchase selected articles, listed here;
    · to buy Gift Cards;
    · for a purchase of equal value to the Discount Voucher;
    · at AW LAB Outlet stores;
    · combined with other CLUB Discount Vouchers and promotions or employee Discount Vouchers.

    Validity: usable one time only from Monday through Sunday of the birthday week

  • HOW CAN I USE THE BIRTHDAY DISCOUNT (10%)?

    Once you log in online, by entering the code communicated by email or available on My Account.

    In store, by showing the email or phone number associated with the AW LAB CLUB profile to our staff.

  • HOW AND WHEN CAN I USE THE FAM! DISCOUNT (30%)?

    When you reach the threshold corresponding to 850 points (“FAM!” level), you will get a 30% promotion valid on your next purchase. You can redeem the discount at participating stores, on aw-lab.com and on the AW LAB CLUB APP.

    The promotion maynot be used:

    · to purchase promoted or on-sale items ;
    · to purchase selected articles, listed here;
    · to buy Gift Cards;
    · for a purchase of equal value to the Discount Voucher;
    · at AW LAB Outlet stores;
    · combined with other CLUB Discount Vouchers and promotions or employee Discount Vouchers.

    Validity: 4 months after reaching the points threshold.

  • HOW CAN I USE THE FAM! DISCOUNT (30%)?

    Online, once logged in by entering the code communicated by email or available on My Account.

    In store, by showing the email or phone number associated with the AW LAB CLUB profile to our staff.

  • I HAVE REACHED LEVEL 3, HOW CAN I USE FREE SHIPPING?

    Once you log in, free shipping will be applied automatically at the checkout.

  • WHAT HAPPENS TO THE POINTS AND DISCOUNT VOUCHERS I'VE EARNED IF I RETURN A PRODUCT?

    In the event of a return, points can only be earned on the difference between the price of the new product(s) purchased and the value of the replacement product. In case of return of a product purchased using a discount Discount Voucher, the return voucher issued will be equal to the value of products purchased. The Discount Voucher and promotion will not be re-credited.

  • ARE THERE ANY ITEMS EXCLUDED FROM THE USE OF DISCOUNT VOUCHERS?

    Yes. Nike Air Force total white, Nike Dunk Panda, Jordan 4 Retro, adidas Campus 00 are excluded from the use of CLUB Vouchers.For more informations click here

  • HOW CAN I UNSUBSCRIBE FROM AW LAB CLUB?

    We'll be sorry to see you go! In any case, you may request unsubscription at any time by contacting Customer Service at the following email address: privacy@aw-lab.com

READ THE REGULATION